PR/TICULAR expands with launch of TRANSP/RENCY – A new agency dedicated to corporate and crisis communications

Renowned Swiss TV journalist Nicolas Rossé joins the team as Senior Partner.

ZURICH, 3 JUNE 2026 – PR/TICULAR, the international PR and communications agency, is proud to announce the expansion of its operations with the launch of TRANSP/RENCY, a new agency exclusively focused on strategic corporate and crisis communications.

The foundation of TRANSP/RENCY marks a natural and forward-looking step in PR/TICULAR’s evolution. In a rapidly shifting global landscape where the demand for highly specialised communication strategies continues to grow, TRANSP/RENCY will serve as a dedicated platform for organisations seeking clarity, credibility, and confidence in their corporate and crisis narratives.

Katja Grauwiler will lead TRANSP/RENCY as Managing Partner. With her proven international expertise and many years of experience in corporate and crisis communications, Katja brings the ideal vision and leadership to shape the agency's future.

NICOLAS ROSSÉ, SENIOR PARTNER IN LAUSANNE, WILL SUPPORT KATJA GRAUWILER, PARTICULARLY IN FRENCH-SPEAKING SWITZERLAND. A SEASONED JOURNALIST, HE HAS COVERED AND ANALYSED THE DISRUPTIONS WITHIN THE SWISS ECONOMY, INCLUDING THE FINANCE, PHARMACEUTICALS, TRANSPORTATION AND WATCHMAKING SECTORS, AS WELL AS THE COLLAPSE OF PROMINENT COMPANIES SUCH AS KUONI, SWISSAIR AND CREDIT SUISSE. TRANSP/RENCY WILL BE ABLE TO RELY ON HIS EXPERIENCE IN CORPORATE, FINANCIAL AND CRISIS COMMUNICATIONS, STRATEGIC POSITIONING, PUBLIC AFFAIRS & LOBBYING, MEDIA PERFORMANCE AND TRAINING; HOSTING AND MODERATION AND SUPPORTING COMPLEX SITUATIONS AND CRISIS COMMUNICATION.

“FOUNDING TRANSP/RENCY IS BOTH A STRATEGIC AND A LOGICAL NEXT STEP FOR US. THE COMBINATION OF KATJA GRAUWILER’S CRISIS MANAGEMENT EXPERIENCE AND NICOLAS ROSSÉ’S EXPERTISE GIVES US A UNIQUE STRATEGIC AND COMMUNICATIONS STRENGHT”, SAID LUCY TALLO AS FOUNDER & PRESIDENT. “THE WORLD OF CORPORATE COMMUNICATIONS IS BECOMING INCREASINGLY COMPLEX AND HIGH-STAKES. TRANSP/RENCY IS BUILT TO MEET THOSE CHALLENGES HEAD-ON – WITH CLARITY, INTEGRITY, AND FOCUS.”

KATJA GRAUWILER, MANAGING PARTNER OF TRANSP/RENCY, ADDED: “TRANSP/RENCY IS FOUNDED ON THE BELIEF THAT CLARITY IS A STRATEGIC ADVANTAGE IN TIMES OF COMPLEXITY. OUR MISSION IS TO GUIDE LEADERS THROUGH THEIR MOST CRITICAL MOMENTS WITH PRECISION, TRANSPARENCY, AND UNWAVERING PROFESSIONALISM. ORGANISATIONS NEED MORE THAN COMMUNICATION – THEY NEED TRUST. WE AIM TO PROVIDE THE CLARITY AND SUPPORT REQUIRED TO NAVIGATE SENSITIVE ISSUES WHILE PROTECTING WHAT MATTERS MOST: A COMPANY’S REPUTATION AND ITS RELATIONSHIPS.”

In line with this development, PR/TICULAR Group will continue to operate for the time being with the following management structure :

• Katja Grauwiler will remain CEO Switzerland of PR/TICULAR.
• Gabrielle Moussafir will remain the Managing Director of the PR/TICULAR Zurich office.
• Sarah Klein will assume the role of Managing Director of the Lausanne office.
• Deborah Neufeld will continue to manage PR/TICULAR Germany.

Lucy Tallo as Founder & President of PR/TICULAR Group, will continue to oversee strategic operations across Switzerland, Germany, and Eastern Europe. She will support the growth and cohesion of regional strategies for PR/TICULAR Group entities and offices.

These changes underscore PR/TICULAR’s ongoing commitment to specialisation, operational excellence, and international alignment across its network.

For more information about TRANSP/RENCY, visit: www.transp-rency.com